Creating WooCommerce grouped products is a great way to help increase sales in your WooCommerce store, and in this guide, we’ll show you how to create them.

In this guide, we’ll teach you how to create grouped products using 3 different methods:

  • Using default WooCommerce settings.
  • By bundling products together.
  • By linking products with attributes.

Grouped products are incredibly useful for increasing your average order value. So let’s get to adding them!

woocommerce grouped products

The plugins mentioned in this guide:

  • WooCommerce Bundled Products – Increase your average order value by creating irresistible product bundles, with discounts, for your WooCommerce store.
  • WooCommerce Linked Variations – Replicate ecommerce giants like Amazon and link together different versions of a product without using variations.

But first, let’s get the basics right…

What are grouped products in WooCommerce?

Grouped products are a collection of different yet related products that are grouped together as one. They’re created by combining different but related products, which makes it easy to sell multiple items together as a bundle or gift set. These products can be purchased separately or as a group.

For example, you might want to create a bundle with all the components needed for an activity like camping or playing sports. Or you could create a gift set of dog treats and toys for your pet-loving customer looking for their next birthday present idea.

A grouped product page looks much like a normal product page. However, it includes an additional table containing all the products in the bundle.

It looks a little something like this:

woocommerce grouped products

So we know what a grouped product is, but what’s the difference between a grouped product and a variable product?

The difference between WooCommerce grouped products and variable products

Before we get into the details, let’s clarify the difference between a grouped product and a variable product.

A grouped product is not a variable product. A grouped product is a special product type or type of product and can be created only from an existing single or multiple products in your store’s catalog.

A variable product in WooCommerce is a product that has many different variations and product options. This could be a t-shirt which comes in different colors or sizes. Each one of these color and size combinations would then be a variable product.

variable product woocommerce

A grouped product is a collection of individual products that can be purchased separately or together. In a standard WooCommerce install, you can’t add a variable product to your grouped products. To achieve this, you’ll see the help of a plugin (see the bundles section of this article).

grouped product woocommerce

So now we know what a grouped product is, let’s look at why they’re so beneficial for your WooCommerce store.

Why create grouped products in WooCommerce?

Grouped products are a great way to bundle related items together and offer them to your customers as one item. This can be useful if you’re selling items traditionally bought together (for example, a laptop and mouse), or maybe you want to feature different types of t-shirts in your store.

There are many advantages to creating grouped products in WooCommerce. Here are some of our favorites:

They help you move old stock

If you’re looking to move old stock, tou can customize the added products when putting together grouped or bundled products. So you could sell a popular product alongside another complementary one that may have gotten lost in your catalog over time. 

This works particularly well for cross-sell products. Or when you have a sale and want to add cheaper products to the bundle.

They increase your average order value

It’s no surprise that by bundling products together, you’ll increase your average order value. By using grouped products, you can create a range of products to appeal to different customers. 

Plus, if you include an additional discount using bundled products, you’ll be able to sweeten the deal.

Product grouping is a great way to boost sales on your WooCommerce store. It allows customers to choose from multiple options for purchasing the same item, with various add-ons or accessories built in – so they can personalize their purchase exactly as they want!

They help customers that are unsure of what to buy

If someone’s new to your store or unsure which items go well together, your grouped products will help them make a decision quicker. For example, if you have a range of tableware that can be sold separately, by grouping the set, you’ll give customers a way to buy every item in the set at once. 

So now we know the benefits of adding grouped products to your WooCommerce store, let’s get to adding them.

How to create a grouped product in WooCommerce

Our first method is the default. You can create grouped products if you have WooCommerce installed on your site. 

However, the default method doesn’t allow you to add variable products or discounts, so bear that in mind.

Method 1: Create a grouped product using WooCommerce’s default settings

To create a grouped product in WooCommerce, take the following tutorial steps:

  1. From your WordPress dashboard, go to Products > Add new.
  2. Give your new product a name and add all the usual details, such as the product image, description, tags, categories, etc.
  3. Scroll down to the Product Data section and change the Product data dropdown from Simple product to Grouped Product.
simple to grouped product
  1. Once you’ve done this, the price and other fields will disappear. This is normal.
  2. Scroll up to the Publish section of the edit product screen and click the blue Publish button (this needs to be done before you can add your grouped products).
  3. Scroll down to the Product Data section of the edit product page and click the Linked Products tab on the left.
linked products tab woocommerce
  1. In the search box next to Grouped products, type the product names, product IDs, or SKUs of the products you want and click on them to add them to the product list/group.
add grouped products
  1. Once you’re happy, click the blue Update button in the Publish section of the edit product page.

That’s it! You’ve created your first grouped product in WooCommerce.

While this is a great way to create groups of products in WooCommerce, we can use two other methods to achieve better results. We’ll go through each of these below.

Method 2: Create grouped products with product bundles

The WooCommerce plugin WooCommerce Bundled Products allows you to bundle products together on a single product page. You can use this to create lookbooks, hampers, bundles with additional parts, and more to increase the average order value in your store.

bundled product

Customers can add each individual product in the bundle to their cart or add the whole bundle with just one click. You can add a fixed discount to your bundle when all bundled products are bought together. Making purchase decisions so much easier.

With WooCommerce Bundled Products, you can create grouped products with variations for your WooCommerce store. 

When you add a variable product to a bundle, customers can choose the color, size, fabric, etc., before adding the bundle to the cart for a seamless experience.

bundled product settings

WooCommerce Bundled Products works much like a grouped product, so you don’t have to learn anything new. Simply choose the products you want to add to the bundle. Then set your price and discount (if you want to), and you’re good to go.

WooCommerce Bundled Products

Bundle a selection of products on a single product page. It even works with variable products!

Method 3: Create grouped products by linking together attributes

If you’re looking to group products using a different method, then WooCommerce Linked Variations is for you.

WooCommerce Linked Variations allows you to link together different versions of a product without using variations. Each of these products is a single product with its own URL but is linked with other similar products using its attributes.

This method is used by ecommerce giants like Amazon and uses swatch-style links between separate products in your WooCommerce store.

linked variations

Using this method helps with SEO (search engine optimization) because each product has its own URL, product title, and description. It’s also great for filtering and better archiving.

Using this method, you’ll be able to create product groups without needing to manage a grouped product. Customers can easily browse through the group and visually gauge which product from a range they’d like to purchase (if not multiple). 

WooCommerce Linked Variations

Link a group of WooCommerce products together by attribute; a new way to handle product variations.

Use grouped products in WooCommerce today

Depending on your goal, a simple grouped product might be enough for your WooCommerce store. 

If however, you want to take things up a notch, one of the following plugins will give you enough additional flexibility and features to fully customize your grouped or bundled products as a store owner.

The plugins mentioned in this guide:

  • WooCommerce Bundled Products – Increase your average order value by creating irresistible product bundles, with discounts, for your WooCommerce store.
  • WooCommerce Linked Variations – Replicate ecommerce giants like Amazon and link together different versions of a product without using variations.