woocommerce grouped products

WooCommerce Tutorials

How to Create Grouped Products in WooCommerce

If you’re looking to create grouped products in WooCommerce, then this article is for you. 

In this guide, we’ll teach you how to create grouped products using 3 different methods:

  • Using default WooCommerce settings.
  • By bundling products together.
  • By linking products with attributes.

Grouped products are incredibly useful for increasing your average order value. So let’s get to adding them!

woocommerce grouped products

Want to skip ahead? Click to jump to the tutorial section.

The plugins mentioned in this guide:

  • WooCommerce Bundled Products – Increase your average order value by creating irresistible product bundles, with discounts, for your WooCommerce store.
  • WooCommerce Linked Variations – Replicate ecommerce giants like Amazon and link together different versions of a product without using variations.

But first, let’s get the basics right…

What are grouped products in WooCommerce?

A grouped product in WooCommerce is a collection of related products that are displayed together. These products can be purchased separately or as a group.

A grouped product page looks much like a normal product page. However, it includes an additional table containing all the products in the bundle.

It looks a little something like this:

woocommerce grouped products

So we now know what a grouped product is, but what’s the difference between a grouped product and a variable product?

WooCommerce grouped vs variable products

A variable product in WooCommerce is a product that has many different variations. This could be a t-shirt which comes in different colors or sizes. Each one of these color and size combinations would then be a variable product.

A grouped product is a collection of individual products that can be purchased separately. In a standard WooCommerce install, you can’t add a variable product to your grouped products. To achieve this you’ll see the help of a plugin (see the bundles section of this article).

So now we know what a grouped product is, let’s look at why they’re so beneficial for your WooCommerce store.

Why create grouped products in WooCommerce?

There are many advantages to creating grouped products in WooCommerce. Here are some of our favorite:

They help you move old stock

When putting together grouped or bundled products, you’re able to completely customize the products added. So you could sell a popular product, alongside another complimentary one that may have gotten lost in your catalog over time. 

This works particularly well for cross-sell products. Or when you have a sale and want to add cheaper products to the bundle.

They increase your average order value

It’s no surprise that by bundling products together, you’ll increase your average order value. By using grouped products, you’re able to create ranges of products to appeal to different customers. 

Plus, if you include an additional discount using bundled products, you’ll be able to sweeten the deal.

They help unsure customers

If someone’s new to your store or unsure which items go well together, your grouped products will help them make a decision quicker. For example, if you have a range of tableware that can be sold separately, by grouping the set together, you’ll give customers a way to buy every item in the set at once. 

So now we know the benefits of adding grouped products to your WooCommerce store, let’s get to adding them.

How to create a grouped product in WooCommerce

Our first method is the default. If you have WooCommerce installed on your site, then you can create grouped products. 

However, the default method doesn’t allow you to add variable products or discounts, so bear that in mind.

To create a grouped product in WooCommerce, take the following steps:

  1. From your WordPress dashboard, go to Products > Add new.
  2. Give your product a name and add all the other usual details such as the image, description, tags, categories, etc.
  3. Scroll down to the Product Data section and change the Product data dropdown from Simple product to Grouped Product.
simple to grouped product
  1. Once you’ve done this, the price and other fields will disappear, this is normal.
  2. Scroll up to the Publish section of the edit product screen and click the blue Publish button (this needs to be done before you can add your grouped products).
  3. Scroll down to the Product Data section of the edit product page and click the Linked Products tab on the left.
linked products tab woocommerce
  1. In the search box next to Grouped products, type the names of the products you want and click on them to add them to the group.
add grouped products
  1. Once you’re happy, click the blue Update button in the Publish section of the edit product page.

That’s it! You’ve created your first grouped product in WooCommerce.

While this is a great way to create groups of products in WooCommerce, there are two other methods we can use which achieve better results.

We’ll go through each of these below.

Create grouped products with bundles

WooCommerce Bundled Products allows you to bundle products together on the single product page. You can use this to create lookbooks, hampers, bundles with additional parts, and more to increase the average order value in your store.

bundled product

Customers can add each individual product in the bundle to their cart, or add the whole bundle with just one click. Plus you can add a fixed discount to your bundle when all bundled products are bought together. Making purchase decisions so much easier.

With WooCommerce Bundled Products, you can create grouped products with variations for your WooCommerce store. 

When you add a variable product to a bundle, customers will be able to choose the color, size, fabric, etc. before adding the bundle to the cart for a seamless experience.

Start Your 14-Day Free Trial of WooCommerce Bundled Products

Start your trial of WooCommerce Bundled Products and immediately add product bundles to your WooCommerce store.

or learn more

WooCommerce Bundled Products works much as a grouped product does, so you don’t have to learn anything new. Simply choose the products you want to add to the bundle. Then set your price and discount (if you want to) and you’re good to go.

bundled product settings

Create grouped products by linking together attributes

If you’re looking to group products together using a different method, then WooCommerce Linked Variations might be right for you.

WooCommerce Linked Variations allows you to link together different versions of a product without using variations. Each of these products is a single product with its own URL but is linked with other similar products using its attributes.

This method is used by ecommerce giants like Amazon and uses swatch-style links between separate products in your WooCommerce store.

linked variations

Using this method helps with SEO (search engine optimization) because each product has its own URL, product title, and description. It’s also great for filtering, and better archiving.

By using this method, you’ll be able to create product groups without needing to manage a grouped product. Customers can browse through the group with ease and visually gauge which product from a range they’d like to purchase (if not multiple). 

Start your 14-day free trial of WooCommerce Linked Variations

Start your free trial right now and instantly link products together without using variations.

or learn more

Use grouped products in WooCommerce today

Depending on what you want to achieve, a simple grouped product might be enough for your WooCommerce store. 

If however, you want to take things up a notch, one of the following plugins will give you enough additional flexibility and features to fully customize the grouped or bundled products in your store.

The plugins mentioned in this guide:

  • WooCommerce Bundled Products – Increase your average order value by creating irresistible product bundles, with discounts, for your WooCommerce store.
  • WooCommerce Linked Variations – Replicate ecommerce giants like Amazon and link together different versions of a product without using variations.

Gina is our in-house content creator and partnership manager. She’s passionate about working with plugin companies with copywriting/storytelling, content creation & marketing.

She can typically be found tending to her vegetable garden, writing, and travelling to mainland Europe.

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