How To Improve WooCommerce Related Products

WooCommerce related products

This in-depth guide will arm you with the most up-to-date information on WooCommerce related products. Including what they are, how they work, and step-by-step instructions for how to add related products in your WooCommerce store. We’ll also go into how you can improve your related products with a WooCommerce cross-sell plugin.

The plugin mentioned in this guide is available as part of our All Access Bundle, offering a massive 91% discount:

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What are WooCommerce related products?

In WooCommerce, products can be related to each other in three different ways: up-sells, cross-sells, or by having the same tags or categories.

What is up-selling?

Up-selling is a sales technique that invites your customer to purchase an additional product/service that upgrades the one they’re already going to buy.

Examples of up-selling:

  • A faster yet more expensive internet package.
  • A premium subscription to Spotify.
  • An upgraded hotel room with a view.
  • A more expensive coffee machine with extra features.

How are up-sells displayed in WooCommerce?

In WooCommerce, product up-sells are usually shown on the single product page underneath the product’s description. They usually come under the heading ‘You may also like…’.

Note: This can differ depending on your shop’s theme or coding.

WooCommerce upsells

What is cross-selling?

Cross-selling is a sales technique that invites your customer to purchase a related product/service to one that’s already in their cart.

Examples of cross-selling:

  • Fries with your burger.
  • Gardening gloves with your trowel.
  • A phone case to protect your new phone.
  • A t-shirt and a pair of shoes that match the jeans you already have in your cart.

How are cross-sells displayed in WooCommerce?

Cross-sell products are displayed on the cart page in WooCommerce stores. They usually sit underneath the cart products table with a thumbnail image.

WooCommerce cross sells

Note: This can differ depending on your shop’s theme or coding.

Related products using tags and categories

The third technique for displaying related products in WooCommerce is by using product tags and categories. 

It depends on the template or theme you’re using for your WooCommerce store, but related products are usually shown on your product page underneath the product description. 

WooCommerce related products

These products are displayed because they have a similar tag or category to the current product. The products displayed cannot be changed in the backend in WooCommerce, instead, they are automatically generated.

We’ve gone through the basics of what related products are and how they’re displayed in WooCommerce. Next, we’re going to outline why related products are important to boost sales.

Why you need related products to boost sales

Using related products in your WooCommerce store is one of the most effective ways you can boost sales. By utilising products you already have, you can increase your average order value efficiently.

Using techniques like cross-selling and up-selling means you can encourage buyers to include more in their order. This works especially well if the products you offer give the customer added value.

Amazon reports that as much as 35 per cent of its sales are due to cross-selling.Click To Tweet

Amazon reports that as much as 35 per cent of its sales are due to cross-selling. By using techniques like ‘frequently bought together’ and ‘customers also bought’, Amazon is able to send significant prompts to customers throughout the buying process.

You should now know the importance of utilising up-selling and cross-selling in your store. So let’s take it a step further and utilise what we’ve learned with some step-by-step instructions. Here’s how to add WooCommerce related products into your store.

How to add WooCommerce related products 

Here we’re going to outline how to improve WooCommerce’s standard use of cross-selling with a WooCommerce cross-selling plugin. 

cross-sells woocommerce

One of the features of Iconic Sales Booster for WooCommerce allows you to add a ‘frequently bought together’ module to product pages. This is so you can offer cross-sells of items which are often bought together at the same time.

You can also offer a discount if the products are bought together, making the offer even more compelling.

To get started, purchase Iconic Sales Booster for WooCommerce from the Iconic store: iconicwp.com/products/sales-booster-for-woocommerce

Then follow these steps:

  1. Go to Plugins > Add New > Upload Plugin
  2. Choose the zip file you downloaded, upload, and then click ‘Activate
  3. Once activated, you’ll need to enter your licence key
WooCommerce related products

Now that we have the Iconic Sales Booster plugin installed, we can move onto adding our ‘frequently bought together’ products.

  1. Go to Products
  2. Select the product you want to add cross-sells to
  3. Navigate down to the ‘Product data’ module on the product page
  4. Click on the ‘Sales Booster’ tab
sales booster for WooCommerce
  1. In the ‘Frequently Bought Together’ field, start typing the name, SKU, or ID of a product you want to offer as a cross-sell
  2. Once your product appears, click it or press enter to add it
cross-sells WooCommerce
  1. At this point, you can add an optional discount to your frequently bought together products
cross sell discount
  1. Save or publish the product

Now when you navigate to the page of the product you’ve been editing, you’ll see all the cross-sell products you’ve just added in the ‘Frequently Bought Together’ section.

frequently bought together woocommerce

This technique using Iconic Sales Booster for WooCommerce works with variations/variable products as well as simple products. 

Download Iconic Sales Booster

Use Iconic Sales Booster to add a ‘frequently bought together’ module to product pages.

Get the plugin

There you have it, your store will now have related products displayed on the single product page using ‘Frequently Bought Together’. This not only enhances your customer’s buying experience but increases your average order value too.

Round-up

In this guide, you’ve learned what WooCommerce related products are and why they’re important to boost sales in your online store. You’ve also had step-by-step instructions for how to add them and used a WooCommerce related product plugin to increase your store’s sales.

Increase sales in your online store by optimising related products with Iconic Sales Booster for #WooCommerceClick To Tweet

Once you have this setup and running, you’re investing in one of the most profitable techniques you can master for your online store.

Plugins featured in this guide:

Interested in getting Iconic Sales Booster and some of our other plugins at Iconic? Each plugin mentioned in this guide is available in our All Access Bundle with a huge 91% discount:

Instant Access to All of our WooCommerce Plugins

Save up to a massive 91% on our full collection of WooCommerce plugins. Everything you need for your WooCommerce store.

Get the bundle

If there’s anything we missed from this guide, be sure to leave us a comment and we’ll add it.

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