related products woocommerce

Plugins, Tips, WooCommerce Tutorials

How To Improve WooCommerce Related Products

This in-depth guide will arm you with the most up-to-date information on WooCommerce related products. Including what they are, how they work, and step-by-step instructions for how to add related WooCommerce products in your WooCommerce store.

We’ll also go into how you can improve your related products with a WooCommerce cross-sell plugin.

By the end of this article, you’ll know exactly how to improve your related products in WooCommerce. The best part? You’ll be able to do it quickly with the plugin, Iconic Sales Booster for WooCommerce.

Start your 14-day free trial of Iconic Sales Booster

Start your free trial right now and instantly improve related products in your WooCommerce store.

or learn more

If you want to jump to certain points in the article, just click on one of the following links:

What are WooCommerce related products?

In WooCommerce, products can be related to each other in three different ways: up-sells, cross-sells, or by having the same tags or categories.

What is up-selling?

Up-selling is a sales technique that invites your customer to purchase an additional product/service that upgrades the one they’re already going to buy.

Examples of up-selling:

  • A faster yet more expensive internet package.
  • A premium subscription to Spotify.
  • An upgraded hotel room with a view.
  • A more expensive coffee machine with extra features.

How are up-sells displayed in WooCommerce?

Product up-sells can usually be found on the single product page. Specifically, under the product description. They usually come under the heading ‘You may also like…’.

Note: This can differ depending on your shop’s theme or coding.

WooCommerce upsells

What is cross-selling?

Cross-selling is a sales technique that invites your customer to purchase a related product/service to one that’s already in their cart.

Examples of cross-selling:

  • Fries with your burger.
  • Gardening gloves with your trowel.
  • A phone case to protect your new phone.
  • A t-shirt and a pair of shoes that match the jeans you already have in your cart.

How are cross-sells displayed in WooCommerce?

Cross-sell products can be found on the cart page in WooCommerce. They usually sit underneath the add to cart products table with a thumbnail image.

related products woocommerce

Note: This can differ depending on your shop’s theme or coding.

Related products using tags and categories

The third technique for displaying related products in WooCommerce is by using product tags and product categories. 

Related products are usually shown on the product page underneath the product description (depending on your store’s theme or template). 

WooCommerce related products

You’ll find them in this location because they have a similar tag or category to the current product. They cannot be altered or changed because they’re automatically generated in WooCommerce (based on their category or tag).

So now we know the basics of what related products are and how they’re displayed in WooCommerce. Next, we’re going to outline why related products (or similar products) are important to boost sales.

Why you need related products to boost sales

Using related products in your WooCommerce store is one of the most effective ways you can boost sales. By utilising products you already have, you can increase your average order value efficiently.

Using techniques like cross-selling and up-selling means you can encourage buyers to include more in their order. This works especially well if the products you offer give the customer added value.

Amazon reports that as much as 35 per cent of its sales are due to cross-selling.Click To Tweet

Amazon is able to send significant prompts to customers throughout the buying process by using techniques like ‘frequently bought together’ and ‘customers also bought’.

So now we know the importance of utilising up-selling and cross-selling in your store. Let’s take it a step further and utilise what we’ve learned with some step-by-step instructions.

Here’s how to add better related products into your WooCommerce store using cross-selling.

How to add WooCommerce related products using cross-selling

Here we’re going to outline how to improve WooCommerce’s standard use of cross-selling with a WooCommerce cross-selling plugin. 

cross-sells woocommerce

Iconic Sales Booster for WooCommerce allows you to add a ‘frequently bought together’ module on product pages. This feature gives your related products a massive boost. Not only are you showing products that are related to each other, but you’re also utilising social proof to increase the chance of a sale.

Start your 14-day free trial of Iconic Sales Booster

Start your free trial right now and instantly improve related products in your WooCommerce store.

or learn more

With Sales Booster, you can make the offer even more compelling by offering a discount.

Then follow these steps:

  1. Go to Plugins > Add New > Upload Plugin.
  2. Choose the zip file you downloaded, upload, and then click ‘Activate’.
  3. Once activated, you’ll need to enter your licence key.
WooCommerce related products

Now that we have the Iconic Sales Booster plugin installed, we can move onto adding our ‘frequently bought together’ products.

  1. Go to Products.
  2. Select the product you want to add cross-sells to.
  3. Navigate down to the ‘Product data’ module on the product page.
  4. Click on the ‘Sales Booster’ tab.
sales booster for WooCommerce
  1. In the ‘Frequently Bought Together’ field, start typing the name, SKU, or ID of a product you want to offer as a cross-sell. You can choose the number of related products you’d like to add.
  2. Once your product appears, click it or press enter to add it.
related products woocommerce
  1. At this point, you can add an optional discount to your frequently bought together products.
cross sell discount
  1. Save or publish the product.

Now when you navigate to the page of the product you’ve been editing, you’ll see all the cross-sell products you’ve just added in the ‘Frequently Bought Together’ section i.e. the related products section. This works similar to a recommendation engine.

frequently bought together woocommerce

This technique using Iconic Sales Booster for WooCommerce works with variations/variable products as well as simple products. 

There you have it, your store will now have related products displayed on the single product page using ‘Frequently Bought Together’.

This not only enhances your customer’s buying experience but increases your average order value too.

Start improving your related products in WooCommerce

That’s it, your WooCommerce store now has improved related products. With this up and running, you’ll be able to increase sales by using social proof with a tried and true sales-boosting technique.

Make these change quickly and easily with Iconic Sales Booster for WooCommerce.

Start your 14-day free trial of Iconic Sales Booster

Start your free trial right now and instantly improve related products in your WooCommerce store.

or learn more

If there’s anything we missed from this guide, be sure to leave us a comment and we’ll add it.

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Gina is our in-house content creator, affiliate, and partnership manager. She’s passionate about working with plugin companies with copywriting/storytelling, content creation & marketing.

She can typically be found tending to her vegetable garden, writing, and travelling to mainland Europe.

2 Responses

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This looks like it's still a manual process. Do you have anything that would be a bit more automated for larger stores?

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A question appears in my mind while reading this interesting post: May the related products prevent the up-sell?
For example, I tend to buy a bag, but I'm shown other attractive ones, then I start researching for them. Finally, I forget the item I pick before.
Is this a risk?

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