This in-depth guide will arm you with the most up-to-date information on WooCommerce related products. Including what they are, how they work, and step-by-step instructions for how to add related WooCommerce products in your WooCommerce store. We’ll also go into how you can improve your related products with a WooCommerce cross-sell plugin for WordPress.
The plugin mentioned in this guide is available as part of our All Access Bundle, offering a massive 91% discount:
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What are WooCommerce related products?
In WooCommerce, products can be related to each other in three different ways: up-sells, cross-sells, or by having the same tags or categories.
What is up-selling?
Up-selling is a sales technique that invites your customer to purchase an additional product/service that upgrades the one they’re already going to buy.
Examples of up-selling:
A faster yet more expensive internet package.
A premium subscription to Spotify.
An upgraded hotel room with a view.
A more expensive coffee machine with extra features.
How are up-sells displayed in WooCommerce?
In WooCommerce, product up-sells are usually shown on the single product page underneath the product’s description. They usually come under the heading ‘You may also like…’.
Note: This can differ depending on your shop’s theme or coding.
What is cross-selling?
Cross-selling is a sales technique that invites your customer to purchase a related product/service to one that’s already in their cart.
Examples of cross-selling:
Fries with your burger.
Gardening gloves with your trowel.
A phone case to protect your new phone.
A t-shirt and a pair of shoes that match the jeans you already have in your cart.
How are cross-sells displayed in WooCommerce?
Cross-sell products are displayed on the cart page in WooCommerce stores. They usually sit underneath the add to cart products table with a thumbnail image.
Note: This can differ depending on your shop’s theme or coding.
Related products using tags and categories
The third technique for displaying related products in WooCommerce is by using product tags and product categories.
It depends on the template or theme you’re using for your WooCommerce store, but related products are usually shown on your product page underneath the product description.
These products are displayed because they have a similar tag or category to the current product. The products and the number of products displayed cannot be changed in the backend in WooCommerce, instead, they are automatically generated.
We’ve gone through the basics of what related products are and how they’re displayed in WooCommerce. Next, we’re going to outline why related products (or similar products) are important to boost sales.
Why you need related products to boost sales
Using related products in your WooCommerce store is one of the most effective ways you can boost sales. By utilising products you already have, you can increase your average order value efficiently.
Using techniques like cross-selling and up-selling means you can encourage buyers to include more in their order. This works especially well if the products you offer give the customer added value.
Amazon reports that as much as 35 per cent of its sales are due to cross-selling. By using techniques like ‘frequently bought together’ and ‘customers also bought’, Amazon is able to send significant prompts to customers throughout the buying process.
You should now know the importance of utilising up-selling and cross-selling in your store. So let’s take it a step further and utilise what we’ve learned with some step-by-step instructions. Here’s how to add WooCommerce related products into your store.
How to add WooCommerce related products
Here we’re going to outline how to improve WooCommerce’s standard use of cross-selling with a WooCommerce cross-selling plugin.
One of the features of Iconic Sales Booster for WooCommerce allows you to add a ‘frequently bought together’ module to product pages. This is so you can offer cross-sells of items which are often bought together at the same time.
You can also offer a discount if the products are bought together, making the offer even more compelling.
Choose the zip file you downloaded, upload, and then click ‘Activate’
Once activated, you’ll need to enter your licence key
Now that we have the Iconic Sales Booster plugin installed, we can move onto adding our ‘frequently bought together’ products.
Go to Products
Select the product you want to add cross-sells to
Navigate down to the ‘Product data’ module on the product page
Click on the ‘Sales Booster’ tab
In the ‘Frequently Bought Together’ field, start typing the name, SKU, or ID of a product you want to offer as a cross-sell. You can choose the number of related products you’d like to add
Once your product appears, click it or press enter to add it
At this point, you can add an optional discount to your frequently bought together products
Save or publish the product
Now when you navigate to the page of the product you’ve been editing, you’ll see all the cross-sell products you’ve just added in the ‘Frequently Bought Together’ section i.e. the related products section. This works similar to a recommendation engine.
This technique using Iconic Sales Booster for WooCommerce works with variations/variable products as well as simple products.
Download Iconic Sales Booster
Use Iconic Sales Booster to add a ‘frequently bought together’ module to product pages.
There you have it, your store will now have related products displayed on the single product page using ‘Frequently Bought Together’. This not only enhances your customer’s buying experience but increases your average order value too.
In this guide, you’ve learned what WooCommerce related products are and why they’re important to boost sales in your eCommerce store. You’ve also had step-by-step instructions for how to add them and used a WooCommerce related product plugin to increase your store’s sales.
Once you have this setup and running, you’re investing in one of the most profitable techniques you can master for your online store.
Plugins featured in this guide:
Iconic Sales Booster for WooCommerce – Allows you to add a ‘frequently bought together’ module to product pages and other cross-selling techniques without having to add code snippets to your child theme
Interested in getting Iconic Sales Booster and some of our other plugins at Iconic? Each plugin mentioned in this guide is available in our All Access Bundle with a huge 91% discount:
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