It started with a solution.

Iconic started with one thought — “I wish there was a way to add multiple images to WooCommerce product variations.”

In 2012, James, Iconic’s Founder, couldn’t find the solution to this problem. So instead, he created the solution, and the result was Iconic’s first-ever plugin — WooThumbs for WooCommerce. As a testament to its value, to this date, WooThumbs remains one of our most popular plugins.

Ecommerce store owners were craving more fixes and enhancements to their stores, so James jumped at the chance to create them. 

Iconic’s trademark clean, fast, and easy to use plugins were created. With plugins like Show Single Variations and WooThumbs for WooCommerce regularly updated and maintained, Iconic’s range of WooCommerce plugins continues to utilize James’ passion for reliability and excellence. 

Notebook for sketching ideas

Our core values have you in mind

Our values are of top priority when it comes to creating plugins for store owners and developers.

We Build for Speed

We know your site’s speed is incredibly important to keep customers coming back. You can be sure our plugins won’t affect the speed and performance of your WooCommerce store.

Our Plugins are Easy to Use

We know how frustrating it is to set up new plugins quickly and efficiently. We promise our plugins are easy to set up and even easier for your customers to use and benefit from.

We Prioritise Friendly Support

Our interest in you and your store doesn’t stop after you purchase. Our fast and knowledgeable support is here for you and is regularly praised by happy customers.

Meet the team

Meet the people behind Iconic and find out more about them.

James Kemp

James Kemp


James is the founder of Iconic and an experienced WooCommerce plugin developer. He has been featured on numerous WordPress publications.

He is a keen photographer and currently shoots using his favourite mirrorless camera, a Fuji X-T3.

Pramod Jodhani at Iconic

Pramod Jodhani

Senior Developer

Pramod is our in-house WordPress expert. He has a passion for solving business problems with technology. He is responsible for adding features, fixing bugs, and handling technical support requests.

In his free time, he enjoys the great outdoors, music, working out, and reading.

Dave Green at Iconic

Dave Green

Senior Developer

Dave is an experienced WordPress and WooCommerce developer with over a decade of building solutions in the agency world, who has now switched focus to commercial plugins and SaaS products.

He is currently teaching himself woodworking and dreams of one day building an off-grid home!

Ramon Ahnert at Iconic

Ramon Ahnert

Senior Developer

Ramon is part of our development team. He is passionate about web development and contributing to open-source projects.

When Ramon is not in front of his computer, he can be found with his wife, reading books, listening to music, and playing guitar or video games.

Gina at Iconic

Gina Lucia

Content Manager

Gina is our in-house content creator and partnership manager. She’s passionate about working with plugin companies with copywriting/storytelling, content creation & marketing.

She can typically be found tending to her vegetable garden, writing, and travelling to mainland Europe.

Jhimross at Iconic


Support Agent

Jhim is a coffee-loving WordPress Nerd who is always ready to provide WordPress and WooCommerce help.

He is part of our first-tier support team. If you’re facing an issue and need to get in touch, He is most likely the person you’ll speak with first. He’s also a core part of the LevelUp Support team.

Kenneth at IconicWP Support


Support Agent

Kenneth is one of our first-tier support agents. He will help with any queries you have and ensure you have the best experience when contacting our support.

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Trusted by 20,000+ WooCommerce Businesses and Online Shops

Our powerful ecommerce plugins have been created from the ground up to help store owners boost sales and improve customer experience.

“After working with hundreds of WooCommerce extensions that are slow and bloated, it’s been a pleasure working with Iconic. The code is clean. The features are focused. And best of all, they help grow your store’s revenue!”

Chris Lema

Chris Lema
WordPress Expert