WooCommerce Attribute Swatches

Add Color and Image Variation Swatches to WooCommerce

Replace the standard variation dropdowns with color, image, and text swatches. Help customers make decisions more quickly with a visual and user-friendly experience.

Trusted by over 20,000 WooCommerce Businesses and Online Shops

WooCommerce Attribute Swatches Illustrated Example

Visual Product Options

Modernize WooCommerce Attributes With Stand-Out Swatches

  • With an easy-to-use color-picker, you can select the perfect color swatches for your store.
  • Show a preview of each variation’s actual appearance, material, or texture with image swatches.
  • Upgrade text-based product attributes with clean text and radio buttons.
  • Use the same type of swatch throughout your store, to save time, or pick and choose to suit each individual product.

This plugin helped us craft the perfect buying experience for our customers.

Brenden Jones, Paper Tower Brenden Jones Paper Tower

Add Swatches to WooCommerce Filters

Upgraded Product Filters

Help Customers Find What They’re Looking For

  • By adding color, image, and text swatches to your product filters, you’ll make product browsing an enjoyable experience.
  • Give customers a visual preview of your product options with color and image swatches that you can customize.
  • With an improved and visual product filter, you’ll help customers quickly find the products they’re looking for.

Show off your different available colors, sizes – any attribute with simple and pretty swatches on the shop and category pages. Five stars and two thumbs up.

Lars Koudal Lars Koudal WordPress Consultant

Show Swatches in the WooCommerce Shop Pages

Display Swatches in the Catalog

Preview Product Variations on the Shop Page

  • By adding swatches to the shop and catalog pages, customers will be able to see exactly what’s available, even before visiting the product page.
  • Change the product image when clicking a swatch, or link through and pre-select the variation.
  • Decide which swatches to display on a per-product basis, or store-wide.

I’ve used several swatch plugins, but this one is the best. It is easy to customize and it works great with other plugins from Iconic.

Victor Hopman Yourplants

Add Fees to WooCommerce Attributes

WooCommerce Attribute Pricing

Fine Tune Your Pricing by Adding Attribute Fees

  • Add fees to some, all, or none of your product attributes. I.e. When the ‘Material’ is ‘Gold’ add $15 to the product price.
  • Customers will see an accurate price updated as they explore your product options.
  • Set complex pricing structures with very little effort and fewer variations.

We have tried most Attribute Swatches plugins for WooCommerce but none of them have been this great and fast. The support from James and team has been unbeatable!

Robert Hedlund Robert Hedlund MiniDesign

30-day money-back guarantee

Theme compatibility guaranteed

World-class support

More Incredible Features

WooCommerce Attribute Swatches also includes all of the following features — Optimize your WooCommerce store today and increase sales and conversions.

Categorize & Group Swatches

Create swatch groups to make your customer’s decision easier. For example, group product colors into plain and patterned.

Assign Swatches Globally or Per-Product

Set your swatch styling for all products at once, or override it on a per-product basis.

Modern Swatch Designs

Choose between different swatch designs and then customize them further on a per-attribute basis.

Customize Shape and Size

Easily change the shape and size of your visual swatches to suit the situation.

Tooltip Swatch Hints

Enable tooltips when hovering visual swatches to further assist customers in making their decision.

Large Preview for Image Swatches

Enable large image previews on hover to give your customers an up-close preview of the product option.

View Swatch Availability

Out-of-stock and unavailable swatches are marked as such, making the shopping process straightforward.

Quickview Compatible

WooCommerce Attribute Swatches works perfectly with our Quickview plugin.


See how WooCommerce Attribute Swatches looks for both customers and admin users.

Choose Your License

Which plan is right for you? Whichever one you choose, you’ll get access to this incredible plugin and our 5-star support.

Product License

  • 1 Site License
  • 1 Year Updates & Support
  • 30-Day Money-Back Guarantee
All Access Club

14+ Sales-Boosting Plugins From Only $299

Get this plugin and more when you join the All Access club. Instantly increase your store’s selling power and usability.

Bundle up.

Get WooThumbs, Attribute Swatches, Image Swap, and Quickview for only $256 $149 with our Customize WooCommerce Bundle.

or learn more

WooThumbs for WooCommerce WooThumbs
WooCommerce Attribute Swatches Attribute Swatches
Image Swap for WooCommerce Image Swap
+ also includes Quickview

100% No-Risk Money Back Guarantee

You are fully protected by our 100% Money Back Guarantee. If you aren’t completely satisfied within 30 days of purchase, you’re more than welcome to a full refund!

  • Version: 1.16.1
  • Updated: 06 Jun 2023
  • Released: 16 May 2016
  • WordPress: 6.2.0
  • WooCommerce: 7.7.2
  • View Changelog

Frequently Asked Questions

Have you got a question about WooCommerce Attribute Swatches? Check out some of the most popular questions and answers below.

  • Can I change the domain associated to the license?

    Yes. Our system checks against the number of active installs, rather than the specific domain names. You can deactivate the plugin on one domain and then activate it on another domain with no issues.

  • Can I still use the plugin when my licence expires?

    If you purchased an annual license, then yes, you can still use the plugin in its full capacity even after your license expires. However, you will no longer be able to receive updates or support for the plugin.

  • Can I use my licence in a development environment?

    Yes. Most development environments will not count towards your site limit.

  • Do you offer lifetime licenses?

    No. We do not offer any lifetime licenses for our plugins.

  • Do you offer refunds?

    Yes, if you decide within 30 days of purchase our plugin is not for you, we’ll happily refund you in full.

  • Do you offer a free trial?

    No, however, we do have a 30-day money-back guarantee. If you decide within 30 days of purchase our plugin is not for you, we’ll happily refund you in full.

  • Do you offer multi-site licenses?

    Yes, we do (and they’re heavily discounted)! When the checkout modal opens you can choose between 1 Site, 3 Sites, and 30 Sites under Plan Selected at the top. If you have any other requirements, please get in touch via our support page.

  • Is this a lifetime licence, or will it stop working after 1 year?

    The license is an annual subscription. It can be canceled at any time. If you cancel the subscription, the plugin will continue to work as normal until the end of the paid-for period.

    Once the license expires or is canceled, you will no longer receive updates or support for the plugin.

    After expiration or cancellation, the plugin will continue to work on your site.

  • Why do I need a subscription?

    WooCommerce is evolving constantly. A subscription model allows us to continue supporting the latest releases and offer the best support we can.

  • Will it work with my theme?

    All Iconic plugins are tested in multiple WooCommerce themes. As long as your theme is well coded and WooCommerce compatible, it will work. If there are any issues, we’re more than happy to try and fix them; just get in touch.

  • Will my subscription renew automatically?

    Yes, your subscription will renew automatically every year, unless you cancel it. If you do decide to cancel it, your license will still be valid for the paid-for period; this means you will still receive updates and support during that time.

  • Do you offer monthly plans?

    No, not for single plugins; we only offer annual plans. For bundles, we do offer monthly and annual plans.

Customer Reviews

4.79/5 based on 44 ratings

Perfect fit for our store

This plugin helped us craft the perfect buying experience for our customers. The plugin was very easy to use and gave us all the options we needed. Thank you!

Brenden Jones

Every plugin developer should be this good.

I’ve gone through almost 300 plugins for a very complex site and these guys are simply the best. I use four of their plguins. The quality of the plugin itself, the attention to detail, the understanding that is fits into a bigger picture, its minimal impact on load times and all that, the responsiveness of their support. They are, simply, the best.

David Agosta, GhostImagery


excelent plugin. Easy to use

Sofija Jovic

Just the thing my WooCommerce store was missing!

I’m absolutely in love with this plugin. I can’t imagine going back to how the shop was before! Thanks for giving my shop this new improved functionality and look!

Ben Andersen, LotusEco


This plug in works perfectly we are very happy with the results. Thanks!

Jon Dahnert