Cart abandonment is one of the biggest factors that can drastically affect the sales and success of your WooCommerce store.
Imagine this: Your traffic is high, your customers are drawn to your products, and they love them. You think it’s time to sit back and watch the sales go up, right? Well, maybe not!
There might be something that’s stealing away your sales. The thief in question is shopping cart abandonment.
This is a troubling figure, so let’s improve it!
In this article, we’ll look at why you might be experiencing cart abandonment in your WooCommerce store. We’ll then share with you some solutions to fix it. Finally, we’ll talk about how you can recover an abandoned cart in WooCommerce to boost your sales.
But first, let’s address what cart abandonment is.
What is cart abandonment?
Cart abandonment happens when a buyer visits your WooCommerce store, adds one or more products to their shopping cart, and leaves your store without making a purchase.
The items in the cart are unpurchased, and the cart is left abandoned.
It’s a major challenge for WooCommerce store owners because it decreases sales and revenue. It means there might be some factors throughout the buyer’s journey, causing them to not go through with purchasing your products.
We’ll explore each of these below (with some solutions).
Reasons for WooCommerce cart abandonment
There are plenty of reasons why your customers might not be following through with their purchases, as shown below in this Baymard graphic.
We’ll go through some of these in more detail below, with some pointers to help you prevent them.
Problem #1: Poor checkout experience
A poor checkout experience is one of the most obvious reasons for an abandoned cart in WooCommerce.
Your audience prefers their online shopping experience to be fast, convenient, and fuss-free. Unfortunately, a good deal of customers get irritated, frustrated, and tired of seeing lengthy checkout forms.
First-time users can also find it tough to understand a complicated checkout process and leave the site without purchasing. According to Baymard Institute data, a whopping 18% of the users abandon their carts because of long and complicated forms and formalities.
But what if you don’t have any coding knowledge or simply don’t know how to simplify your checkout?
How to fix a poor checkout experience
To fix a lengthy and complicated checkout experience, especially if you have no coding knowledge or want a quick solution, you can use a plugin.
Specifically, we recommend Flux Checkout for WooCommerce.
Flux Checkout simplifies the checkout process by creating a step-by-step multi-page checkout. The layout is easy for customers to understand, is distraction-free, and super fast – helping them checkout with ease.
Flux reduces the number of fields a customer needs to enter while still giving the store owner everything they need. It also uses address autocomplete which converts your multiple lengthy address lookup fields into a single field.
By getting rid of the excess and speeding your checkout up, Flux will effortlessly reduce cart abandonment.
Flux Checkout for WooCommerce
Prevent abandoned carts with a slick multi-step checkout experience, designed for your customer’s device.
Problem #2: Lack of an easy-to-use guest checkout
In a standard WooCommerce store, the guest checkout option can be hard to find. Either that, or it simply isn’t there, forcing customers to sign up to continue checking out. This additional step alone can result in cart abandonment for your WooCommerce store.
According to Baymard Institute, a shocking 24% of users leave their carts because they have to sign up for an account. Entering personal data such as email, phone number, creating a password, and passing a security check is tiring, and a big turn-off for some customers (especially if it’s a one-time purchase).
So how do we solve this problem?
How to fix your guest checkout
Of course, including a quick and convenient guest checkout instead of the sign-up prompt on your WooCommerce store will immediately solve this.
When presented with a standard WooCommerce checkout, guests see absolutely everything on one page. This process is overwhelming and confusing for someone who simply wants to checkout quickly and without fuss.
With Flux Checkout, you can allow customers to proceed through the checkout process without creating an account and make the experience even easier with its step-by-step process.
A guest checkout will also empower customers to make one-time purchases without going through the long and boring task of recovering a forgotten password.
According to research, nearly 60% of users have difficulty finding the guest checkout option. So make sure it is clear and visible to your customers.
Problem #3: High shipping costs
Imagine your customers adding up products in their cart only to be taken aback by that super pocket-heavy shipping cost later! The result – an abandoned cart in WooCommerce!
Apart from making you lose potential sales, high and unexpected shipping costs can make customers irritated.
But what if you can’t lower your shipping costs, what can you do to soften the blow?
How to fix high shipping costs
The plugin Sales Booster for WooCommerce can fix this by helping you create lucrative discounts and offers at the checkout to make the high shipping costs, a little more pleasant.
One of its features allows you to display a one-time offer based on the contents of the cart at the time of checkout. By adding a highly customized offer in this location, you’ll not only soften the blow but potentially increase your average order value at the same time.
Not only this, but Sales Booster also allows you to display ‘frequently bought together‘ products on the product page and ‘customer also bought’ products after they’ve added something to their cart.
All of these features together will indicate to customers that they’re getting a great deal, so your shipping costs won’t seem quite so harsh.
Iconic Sales Booster for WooCommerce
Use proven cross-selling techniques to increase the average order value of your store.
Problem #4: Unclear shipping dates
Delivery time plays a significant role in producing abandoned carts. WooCommerce customers can get frustrated because of the unclear shipping dates. Think of important occasions they can’t afford to miss like birthdays, anniversaries, festivals, etc. What would they do if your product has no clear delivery date?
They would probably move to your competitor’s products that have detailed delivery or shipment details.
So if we know customers get frustrated with the lack of clarity around shipping dates, how can we solve it?
How to fix unclear shipping dates
The times and dates your customers pick from will be highly customized and set by you. You can change everything from how many orders you’ll take, if you’ll do same-day or next-day delivery and more. You can even set dates for special occasions and make as many restrictions as you like.
Your customers can even reserve a delivery slot and shop more without having to worry about the unavailability of desired slots.
WooCommerce Delivery Slots
Choose a delivery date and time for each order. Add a limit to the number of allowed reservations, restrict time slots to specific delivery methods, and so much more.
Problem #5: Too few/complicated payment options
Inconvenient payment options have always triggered cart abandonment in WooCommerce. When you open up a store using WooCommerce, most of the time, customers are using a wide variety of different payment methods. This can change depending on which payment method they find the most trustworthy, convenient, safe, or easy to use.
So a single payment option likely won’t be sufficient. In fact, according to Baymard Institute, around 7% of shoppers leave their carts because of insufficient payment options.
So what’s the solution?
How to fix your payment options
We recommend opting for payment methods that are acceptable in all countries and are frequently used by most people. PayPal and Stripe are the most common modes and offer their services to a wide range of audiences. You can also try to include Razor Pay, Google Pay, Pay U, and Amazon Pay.
If that’s not enough, you can set up a variety of debit and credit cards and even cash on delivery options. WooCommerce offers a wide range of payment extensions that you can set up in your online store.
Okay, so we’ve talked about why abandoned carts happen and some solutions. But what if you’re still having trouble? How can you recover those abandoned carts?
How to recover an abandoned cart in WooCommerce
With a standard WooCommerce store, you’ll have to recover lost sales manually. Either that or those sales are completely lost. Following up with customers may not be an option and finding the time to get in touch is out of the question.
So, to tackle the challenges of cart abandonment, we recommend using the plugin Abandoned Cart Recovery for WooCommerce. It helps you turn your abandoned carts into purchase orders by creating and sending regular follow-up cart emails to your customers.
The plugin increases sales by customizing emails with coupons and other lucrative offers to lure your visitors into buying. Also, the built-in analytic dashboard helps in regular tracking of the recovery performance.
Apart from that, the follow-up cart emails enable users to visit their cart instantly for easy checkout. It gives a direct link to the cart with the added products so that customers can reach it within a click.
The plugin also helps in capturing the emails of guest visitors. So, it helps in increasing and updating the mailing list for further campaigns.
Reduce your abandoned carts today!
That’s it, your WooCommerce store is now fully optimized and well on its way to never having an abandoned cart again.
With this up and running, you will be able to recover lost sales and gain additional ones, resulting in your business growth, increasing brand reputation, massive conversion rates, and more lead generation without spending time on it manually.
The plugins mentioned in this guide:
- Flux Checkout for WooCommerce – Simplifies the checkout process and provides a user-friendly experience.
- Iconic Sales Booster – Creates lucrative offers for customers throughout the buying process.
- WooCommerce Delivery Slots – All customers to reserve and schedule delivery slots.
- WooCommerce Payment Extensions – Enables the users to effortlessly pay using multiple payment modes.
- Abandoned Cart Recovery – Sends follow-up emails, tracks recovery performance, and helps to make sales from abandoned carts.