woocommerce video

Tips, WooCommerce Tutorials

How to Use Video in Your WooCommerce Store to Increase Sales

Adding video to your WooCommerce store is a vital strategy for increasing sales and engaging potential customers. In fact, according to HubSpot, 72% of customers would rather learn about a product or service by way of video.

So it goes without saying that by adding product video to your WooCommerce store, you’ll be able to increase sales and customer satisfaction.

However, WooCommerce by default doesn’t allow you to add video to your product gallery. So we’re here to change that.

By the end of this article, you’ll know why adding video to your WooCommerce store will increase your sales and then, how to add it to your product gallery. The best part? You’ll be able to do it in 2 steps with the product gallery plugin, WooThumbs for WooCommerce.

Start your 14-day free trial of WooThumbs for WooCommerce

Start your free trial right now and instantly add video to your WooCommerce product gallery.

or learn more

If you want to jump to certain points in the article, just click on one of the following links:

Embed Video Into The WooCommerce Product image Gallery

Why you should use video in your WooCommerce store

Below are four key reasons why adding video to your WooCommerce product pages will boost your sales. We know that creating good quality video for your product pages can be expensive, but the facts don’t lie:

73% more visitors would make a buying decision if the product comes with a video.

So by making video a big part of your store, you’ll be sure to reap the rewards later with more sales, and better conversions.

Video condenses key information

To understand this particular positive, you have to think like a customer. Would you make a buying decision solely based on the description of the product, no matter how descriptive it is? Even if you were a highly tech-savvy person, there would always be a “what if?” in your mind about the product, right?

According to demoup, 46% of potential buyers are dissuaded from buying products online if it comes without an accompanying video that provides hands-on experience with the product. 

If an image could be equated to 1000 written or spoken words in its impact, then the impact of video speaks for itself. In fact, Dr James McQuivey of Forrester Research states, “A minute of video is worth 1.8 million words”.

As a bonus, a video enables you to strike an emotional chord with the customer – something that’s very hard to do with text alone. 

Video helps your ranking with Google

Google loves videos; if you didn’t know that, now you do! If you were to put videos on your website, your ranking results would improve, which would lead to higher inward traffic and a better conversion rate.

According to an estimate made by Search Engine Land, videos make-up 14% of search engine results. Also, over 90% of the probable consumers watch videos at least once every week, so you could, in turn, lose this large chunk of the potential market to tap into.

Good quality video builds trust 

According to Animoto, exactly 58% of customers believe that companies with product videos can be trusted.

When buying products online, customers frequently put their trust in the online store selling the product. After all, you can’t touch the product, look at it from different angles or inspect the quality up-close. 

So by including a video of your product, you’re not only letting a potential customer understand the product better, but you’re also showing that you’re confident in your product’s quality and value.

Video keeps people on your product page for longer

According to VeedYou, the average user spends 88% more time on a website with video.

If this is the case, then by simply watching your video, a user is spending longer on your webpage – giving you more time to make that sale. This time is valuable when on average it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website. 

By increasing that time with a video, you’ll have a valuable opportunity to utilise the time you wouldn’t otherwise have with a compelling product video.

We’ve outlined why WooCommerce video should be a key component in your online store, it’s time to address how.

Adding video to your product pages isn’t as easy as you’d think, so let’s give you a way to add them to your product gallery.

woocommerce video

How to add video to your WooCommerce product gallery

To add video to your WooCommerce store, you’ll need to:

  1. Install the product gallery plugin, WooThumbs for WooCommerce.
  2. Embed or upload your product video.

That’s it. Below we’ll outline these steps in detail so you can start making more sales for your online store.

Install WooThumbs for WooCommerce

WooThumbs for WooCommerce allows you to add embed video content into your gallery from YouTube, Vimeo, and other platforms. 

To get started, purchase WooThumbs for WooCommerce from the Iconic store: iconicwp.com/woothumbs

Then follow these steps:

  1. Go to Plugins > Add New > Upload Plugin
  2. Choose the zip file you downloaded, upload, and then click ‘Activate’
  3. Once activated, you’ll need to enter your licence key
WooCommerce video

Embed or upload your product video

Visual learner? Watch the video:

Now that we have WooThumbs for WooCommerce installed, we can move onto adding a featured video into our product gallery.

If you’re using a video from Vimeo or YouTube:

  1. Copy the URL of the video you want to show in your product gallery (save this because we’ll need it later)
  2. Go to Products.
  3. Select the product you want to add the video to.
  4. Navigate down to the ‘Product gallery’ module on the product page.
WooCommerce featured video
  1. Click the ‘Add product gallery images’ link

At this point, you’ll need to upload a thumbnail image of the video you want to show, or you can use an existing image in your media gallery. This will act as a preview image in your WooCommerce product gallery but when clicked will show only the embedded video in your product image gallery. 

Note: The size of this image depends on your theme settings

  1. Upload your image.
  2. In the URL field of your uploaded image, paste the URL from YouTube which you copied earlier.
WooCommerce video media
  1. Then, set your aspect ratio. Most gallery images are square, so usually, 1:1 works well. A lot of videos these days are 16:9, but it depends entirely on what suits your store.
  2. There’s no save button here because WordPress automatically saved media, so just exit the media library and go back to your product page.
  3. Save or update your product.

Now when you navigate to the page of the product you’ve been editing, you’ll see the video you’ve just uploaded displaying in the WooCommerce product gallery.

Video in WooCommerce

You’re all done. Your WooCommerce store is now displaying click-worthy videos ready to increase sales and your conversion rate. 

Start using video in your WooCommerce store

That’s it, your WooCommerce store now has video embedded in its product gallery. With this up and running, you’ll be able to increase customer engagement, communicate information faster and build trust with your customers. Resulting in more sales for your online store.

Make these change quickly and easily with WooThumbs for WooCommerce.

Start your 14-day free trial of WooThumbs for WooCommerce

Start your free trial right now and instantly add video to your WooCommerce product gallery.

or learn more

Do you have any stories about success with using product videos in ecommerce? Are there any features you’d love to see in WooThumbs? Let us know in the comments below.

James is the founder of Iconic and an experienced WooCommerce plugin developer.

Share

3 Comments

  1. phj says:

    Great, video functionality is a real big plus, it looks great and the video embeds easily!
    Maybe, next feature 360 image support?

  2. pikachu chu says:

    thank you

  3. Chris Byers says:

    Great article! Couldn’t agree more with your points! Look forward to the upcoming posts 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *