How to Use Video to Inspire More Sales in Your WooCommerce Store

WooCommerce video

In this guide, we’ve outlined four reasons why video is the new standard for increasing sales in your WooCommerce store. As a bonus, we’ve added step-by-step instructions for adding video using a WooCommerce video plugin.

The plugin mentioned in this guide is available as part of our All Access Bundle, offering a massive 91% discount:

  • WooThumbs for WooCommerce – Help customers make a buying decision by adding embedded video into your product gallery from either YouTube, Vimeo, or video upload.

Instant Access to All of our WooCommerce Plugins

Save up to a massive 91% on our full collection of WooCommerce plugins. Everything you need for your WooCommerce store.

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WooCommerce video: why you should be using it

Below are four key reasons why adding video to your WooCommerce product pages will boost your sales. We know that creating good quality video for your product pages can be expensive, but the facts don’t lie:

73% more visitors would make a buying decision if the product comes with a video.

So by making video a big part of your store, you’ll be sure to reap the rewards later with more sales, and better conversions.

1. Video condenses key information

To understand this particular positive, you have to think like a customer. Would you make a buying decision solely based on the description of the product, no matter how descriptive it is? Even if you were a highly tech-savvy person, there would always be a “what if?” in your mind about the product, right?

According to demoup, 46% of potential buyers are dissuaded from buying products online if it comes without an accompanying video that provides hands-on experience with the product. 

If an image could be equated to 1000 written or spoken words in its impact, then the impact of video speaks for itself. In fact, Dr James McQuivey of Forrester Research states, “A minute of video is worth 1.8 million words”.

As a bonus, a video enables you to strike an emotional chord with the customer – something that’s very hard to do with text alone. 

2. Video helps your ranking with Google

Google loves videos; if you didn’t know that, now you do! If you were to put videos on your website, your ranking results would improve, which would lead to higher inward traffic and a better conversion rate.

According to an estimate made by Search Engine Land, videos make-up 14% of search engine results. Also, over 90% of the probable consumers watch videos at least once every week, so you could, in turn, lose this large chunk of the potential market to tap into.

3. Good quality video builds trust 

According to Animoto, exactly 58% of customers believe that companies with product videos can be trusted.

When buying products online, customers frequently put their trust in the online store selling the product. After all, you can’t touch the product, look at it from different angles or inspect the quality up-close. 

So by including a video of your product, you’re not only letting a potential customer understand the product better, but you’re also showing that you’re confident in your product’s quality and value.

4. Video keeps people on your product page for longer

According to WordStream, the average user spends 88% more time on a website with video.

If this is the case, then by simply watching your video, a user is spending longer on your webpage – giving you more time to make that sale. This time is valuable when on average it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website. 

By increasing that time with a video, you’ll have a valuable opportunity to utilise the time you wouldn’t otherwise have with a compelling product video.

Now that we’ve outlined why WooCommerce video should be a key component in your online store, it’s time to address the how. Adding video to your product pages isn’t as easy as you’d think, but with a WooCommerce product video plugin, you can add video simply and easily. 

How to add a video to your WooCommerce product gallery

In this section, we’re going to go through step-by-step how to add a video into your product gallery with a WooCommerce plugin. 

WooThumbs for WooCommerce allows you to add embed video content into your gallery from YouTube, Vimeo, and other platforms. 

To get started, purchase WooThumbs for WooCommerce from the Iconic store: https://iconicwp.com/products/woothumbs/

Then follow these steps:

  1. Go to Plugins > Add New > Upload Plugin
  2. Choose the zip file you downloaded, upload, and then click ‘Activate’
  3. Once activated, you’ll need to enter your licence key
WooCommerce video

Now that we have WooThumbs for WooCommerce installed, we can move onto adding a featured video into our product gallery.

If you’re using a video from Vimeo or YouTube:

  1. Copy the URL of the video you want to show in your product gallery (save this because we’ll need it later)
  2. Go to Products.
  3. Select the product you want to add the video to.
  4. Navigate down to the ‘Product gallery’ module on the product page.
WooCommerce featured video
  1. Click the ‘Add product gallery images’ link

At this point, you’ll need to upload a thumbnail image of the video you want to show, or you can use an existing image in your media gallery. This will act as a preview image in your WooCommerce product gallery but when clicked will show only the embedded video in your product image gallery. 

Note: The size of this image depends on your theme settings

  1. Upload your image.
  2. In the URL field of your uploaded image, paste the URL from YouTube which you copied earlier.
WooCommerce video media
  1. Then, set your aspect ratio. Most gallery images are square, so usually, 1:1 works well. A lot of videos these days are 16:9, but it depends entirely on what suits your store.
  2. There’s no save button here because WordPress automatically saved media, so just exit the media library and go back to your product page.
  3. Save or update your product.

Now when you navigate to the page of the product you’ve been editing, you’ll see the video you’ve just uploaded displaying in the WooCommerce product gallery.

Video in WooCommerce

Download WooThumbs for WooCommerce

Use Iconic WooThumbs for WooCommerce to add a feaured videos to your product gallery.

Get the plugin

You’re all done. Your WooCommerce store is now displaying click-worthy videos ready to increase sales and your conversion rate. 

Round-up

This guide has outlined the unshakable benefits of using video in your WooCommerce store. We’ve outlined how it increases sales, your Google ranking and increases trust with your customers. 

You’ve also had step-by-step instructions for adding videos into your product pages by using a WooCommerce video plugin.

When utilised, even the simplest product video can increase sales drastically. #marketing #WooCommerceClick To Tweet

As we’ve seen, when utilised, even the simplest product video can increase sales drastically. Adding them to your product pages quickly and efficiently with WooThumbs for WooCommerce just makes the whole process that little bit easier.

Plugins featured in this guide:

  • WooThumbs for WooCommerce – Help customers make a buying decision by adding embedded video into your product gallery from either YouTube, Vimeo, or video upload.

Interested in getting WooThumbs for WooCommerce and some of our other plugins at Iconic? The plugin mentioned in this guide is available in our All Access Bundle with a huge 91% discount:

Instant Access to All of our WooCommerce Plugins

Save up to a massive 91% on our full collection of WooCommerce plugins. Everything you need for your WooCommerce store.

Get the bundle

Do you have any stories about success with using product videos in eCommerce? Are there any features you’d love to see in WooThumbs? Let us know in the comments below.

5 Comments

  1. phj says:

    Great, video functionality is a real big plus, it looks great and the video embeds easily!
    Maybe, next feature 360 image support?

  2. […] stores are now starting to fully embrace the impact of video on their ecommerce sales. Even a simple video showcasing the product from different angles could be the difference between a […]

  3. […] outlined the reasons why video works well in WooCommerce in a little more detail in a previous article. But for the purposes of this guide, here’s a […]

  4. powerline io says:

    The article is very easy to understand, detailed and meticulous! I had a lot of harvest after watching this article from you! I find it interesting, your article gave me a new perspective! I have read many other articles on the same topic, but your article convinced me!

  5. pikachu chu says:

    thank you

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