woocommerce category page

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How to Optimize the WooCommerce Category Page for More Sales

The standard WooCommerce category page that comes with most stores is pretty basic. It contains a list of products, basic filtering and categories. But that’s about it. 

standard woocommerce category page
Standard WooCommerce category page

This section of your store has so much more potential to boost sales and improve your customers’ experience – keeping them coming back for more.

So, by the end of this article, you’ll know exactly how to optimize your WooCommerce category page for more sales. The best part? You’ll be able to do it without any coding knowledge and in no time at all, with 3 WooCommerce category page plugins.

Get all 3 plugins with 20% off

Get Show Single Variations, Attribute Swatches and Quickview and customize your WooCommerce category page with 20% off.

Optimize your WooCommerce category page with these plugins

Each of the plugins mentioned below is specifically designed to optimize your WooCommerce category and shop pages. As a bonus, they’re designed to work well together to create a seamless experience for your customers.

WooCommerce Show Single Variations

Show Single Variations allows you to display individual WooCommerce variations as products on the shop page, category pages, search and filter results pages.

The variations are displayed as if they’re individual products. They then link through to the parent product page with the options pre-selected. 

show single variations

The result: Your customers can find the products they’re looking for more easily, creating more purchases and fewer customers leaving your store.

Show Single Variations benefits:

  • You can show more accurate results when searching, leading to more sales.
  • Customers can add variations to their cart from the shop page, saving them time.
  • You’ll be able to show relevant variations and images when filtering, rather than a generic parent product.

WooCommerce Attribute Swatches

Attribute Swatches improves your product listings and customer experience with color and image swatches. 

It gives you a variety of swatch types to choose from, including color/image swatches and text/radio buttons. 

attribute swatches

The result: Your customers can sort and filter products in a visual way, allowing them to spend less time trying to find what they want and more time buying from you.

Attribute Swatches benefits:

  • Improves the appearance and style of your WooCommerce product pages and filters.
  • Customers can see an at-a-glance view of each product variation helping them to make a decision quicker.
  • Show more accurate results when searching, leading to more sales.

WooCommerce Quickview

WooCommerce Quickview allows you to add a quickview button to individual products on the WooCommerce category page. When clicked, the button opens up a lightbox giving them an overview of the product, full product image gallery and ‘Add to Cart’ button.


The result: You’ll be able to provide the best possible browsing experience for your customers, resulting in more sales.

WooCommerce Quickview benefits:

  • Customers can add multiple items to their cart without ever leaving the category or shop page.
  • Increases sales and boosts conversions by reducing the number of clicks needed to make a purchase.
  • Customers can navigate between different products from within the WooCommerce Quickview window, saving them time.

Now that we’ve outlined each plugin, let’s move onto getting them working on your WooCommerce store.

How to improve your WooCommerce category page

To improve your WooCommerce category page quickly, you’ll need to follow some simple steps. Below we’ll outline these steps in detail so you can start making more sales for your online store.

Step 1: Install and download the plugins

To get started, purchase Show Single Variations, Attribute Swatches and WooCommerce Quickview below:

Get all 3 plugins with 20% off

Get Show Single Variations, Attribute Swatches and Quickview and customize your WooCommerce category page with 20% off.

Then follow these steps for each:

  1. Go to Plugins > Add New > Upload Plugin.
  2. Choose the zip file you downloaded, upload, and then click Activate.
  3. Once activated, you’ll need to enter your licence key.

Now that you have each plugin installed, we can move onto adjusting the settings to get them optimized for your WooCommerce category pages.

Step 2: Customize each plugin’s settings

Below, we’ve broken down the settings for each plugin, so you can skip to the one you want to customize first.

WooCommerce Show Single Variations

To get your variations to show individually on the WooCommerce category page, do the following:

  1. Go to Products > All Products.
  2. Select the variable product you want to edit.
  3. Scroll down to the Product Data section of the page.
  4. Select the Variations tab.
  5. Click the expand arrow on the variation you want to show on the category page.
variable product woocommerce
  1. Once expanded, you’ll be able to see a load of new options, all added by the Show Single Variations Plugin, including Show in Catalog. Select this to have individual variations show on the category pages.
variable product category page
  1. Once you’ve customised all your variations, hit Save Changes in the Product Data section and then click Update in the Publish section of the page.

Once done, you’ll have variations displaying as individual products on your category and shop pages.

woocommerce category page

WooCommerce Attribute Swatches

To start displaying attribute swatches on your WooCommerce category pages, do the following:

  1. Go to Products > Attributes.
  2. Enter your attribute name into the Name field.
    1. If you have attributes set up, skip to step 4.
color attribute
  1. Next, select your Swatch Type by clicking on the dropdown. 
  2. Depending on your choice, you’ll see various options appear.
  3. You’ll also have two options here to Show Swatch in Catalog and Show Swatch in Filters. To optimise your WooCommerce category page to the fullest, we recommend selecting yes for both of these.
show on category page woocommerce
  1. Once happy, click Add attribute and you’ll see your new swatch type ready for further customisation. 

For a full tutorial on setting up Attribute Swatches for your online store, read our guide.

Once done, you’ll need to add these attributes to your products (if you haven’t already). To do this, you can follow along with our attribute product guide.

woocommerce swatches

WooCommerce Quickview

To have your product lightbox/Quickview working on the WooCommerce category page, you’ll need to do the following:

  1. Go to WooCommerce > Quickview.
  2. Click the Quickview Trigger Settings tab.

On this page, you’ll find settings to help you tailor your Quickview or lightbox button to your store’s design. To get it working on your store, make sure to click the Automatically insert Button checkbox in the Positioning section.

woocommerce quickview

Note: If you’d like to add the button into your store manually, this documentation will help.

  1. Next, you’ll be able to adjust the layout of the lightbox itself in the Popup Settings tab. 
  2. Once happy, click Save Changes and your product gallery lightbox will appear in your WooCommerce category page.
woocommerce lightbox

Start customising your WooCommerce category page today

That’s it, your WooCommerce store now has a customized category page that’s ready to increase your average order value and bring in more sales.

With this up and running, you’ll be able to improve your customers’ experience and keep them coming back for more.

Make these changes quickly and easily with Show Single Variations, Attribute Swatches and WooCommerce Quickview.

Get all 3 plugins with 20% off

Get Show Single Variations, Attribute Swatches and Quickview and customize your WooCommerce category page with 20% off.


Gina is our in-house content creator and social media manager.


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