How to Add Trust Badges to Your Ecommerce Store

If you’re looking to boost your ecommerce site’s credibility and get more sales, adding trust badges is the way to do it.

If you want potential customers to buy from you, they need to trust you. Trust badges can help you build trust with new customers and make them confident in doing business with you.

So, in this article, we’ll show you how to add and use trust badges in your ecommerce store. 

We’ll walk you through:

• What trust badges are
• How to add trust badges to your WooCommerce checkout
• Other places to add trust badges in your ecommerce store.

First things first, let’s understand what trust badges are. 

What are trust badges?

Trust badges (or trust seals) are digital icons displayed on your website to reassure visitors that your brand is secure, legitimate, and trustworthy. They verify to strangers that they can trust you with their personal data and rely on you to deliver your goods and services as promised.  

Whether you’re running a new ecommerce business or an established brand, chances are you’ll come across customers who haven’t heard about it before.

📈 With 35% of Americans falling victim to credit card fraud, it makes perfect sense that new customers might have doubts about your services. 

They don’t know if their credit card details might be stolen or if the goods or services they pay for may never be delivered. But you know that your business is trustworthy and secure. With trust badges, you can prove this to them. 

Different types of trust badges

If you’re looking to add trust badges to your ecommerce site, here are the different options to consider. 

• Accepted payment badges (payment trust badges) – These are badges that visually represent the payment options your ecommerce store accepts. You might include badges from popular payment providers such as Amazon Pay, Mastercard, Visa, and PayPal. 
• Security trust badges (SSL badges) – Security badges have several other names, including safe checkout badges, secure payment badges, and secure checkout badges. These badges indicate that your site is secure. Customers don’t have to worry about identity theft or other complications related to a data breach. They’ll be at ease sharing payment information, home addresses for deliveries, etc. A security badge can be an SSL certificate icon or a seal of approval from an established security entity like Norton. 
• Third-party endorsement badges – Well-known third-party brands provide these badges as a recognition and approval of your business. Examples include badges from the Better Business Bureau (BBB). 
• Policy-specific badges – These are badges for your business policies that benefit your customers. These include free shipping, free returns, and money-back guarantee badges. 
• Customer review badges – You can include a badge showcasing customer ratings from review platforms like Google Reviews or Trust Pilot. This way, first-time customers can have all the social proof they need to make a purchase. 

How to acquire and use different types of trust seals

The requirements for displaying trust badges vary depending on the type. Accepted payment badges will typically be free for you to use because doing so markets these payment methods. For security badges, however, you will need to prove your dedication to good security practices to receive them. 

Endorsement seals require you to apply for them and undergo a review period before you get permission to use them. Some seals are available at a fee and subject to renewal after a given period. 

With so many trust badges available, which ones should you use, and where should you place them? We’ll address this later in this guide, but first, let’s look at the benefits and understand why we should be using trust seals in the first place. 

The benefits of using trust badges in your ecommerce store

Trust badges matter most to you as an online retailer. This is because you need customers to trust you with their addresses for deliveries and credit card information for payments. Because of this, displaying trust badges on your ecommerce store has the following benefits for you. 

Trust badges can boost your conversion rates

Building trust leads to increased sales. Yes, it’s that simple. When customers trust your ecommerce site, they are more likely to proceed with transactions. On the other hand, you may lose sales, even from customers who really need your product, if they don’t trust your site. 

📈 A shopping cart abandonment study by the Baymard Institute revealed that 25% of customers abandon their carts when they can’t trust an ecommerce site with their credit card information.

Customers get concerned when they have a gut feeling that you can’t protect their payment information. 

Adding an SSL (secure sockets layer) or Norton’s Secured badge helps to alleviate some of these concerns. Knowing their data will be encrypted, they will feel more comfortable providing their payment details and following through with the purchase. 

They help to boost your brand reputation

As mentioned earlier, new customers might hesitate to work with your brand because they don’t know it. But, if they see that you’re a BBB-accredited business they will be less hesitant about buying from you. 

Displaying a BBB badge shows them that you have a reputation for good business practices, including honesty, transparency, and good customer service.

📈 In a recent survey, 78% of the participants revealed that they are more likely to purchase from a business if it displays a BBB Accreditation seal. 

This shows that a BBB Accreditation badge can be a powerful selling point. 

They help to communicate your policies efficiently

Policies like free shipping and money-back guarantee are powerful selling points. After all, extra costs, such as shipping, are the leading cause of cart abandonment (48%). A free shipping badge helps to make this incentive clear to them. 

💡 Want to learn more about preventing checkout abandonment? Check out our cart abandonment guide.

So by now, you have a pretty good idea of what trust seals are and their benefits. With that in mind, let’s have a look at how you can add them to your ecommerce site. 

How to add trust badges to your ecommerce store

In this section, we’ll walk you through different ways and places you can add trust badges to your ecommerce store. You can display trust badges in different parts of your ecommerce store depending on the type of badge or its intended purpose. 

You can add them to:

• The checkout. 
• Your homepage.
• Individual product pages.
• Your about page. 

The checkout is at the top of our priority list. Adding trust badges at the checkout aims to address the concerns of online shoppers at the right moment – when they’re ready to buy. So, let’s see how to add trust badges to your checkout process. 

How to add trust badges to your ecommerce checkout process

In this section, we’ll walk you through how to add trust badges to your ecommerce checkout. We’ll do it specifically for online stores that are on a WordPress website and use WooCommerce as their ecommerce platform (rather than, say, Shopify). 

Here are some of the best trust badges you can display during the checkout to earn your customer’s trust:

• Payment trust badges – so customers know the accepted payment options from the get-go. 
• Security badges. 
• Policy-specific badges – for instance, money-back guarantee badges, free shipping trust badges, etc. 

To do this, you’ll need a plugin because you can’t do it with WooCommerce by default. 

Add trust badges with Flux Checkout for WooCommerce

If you want to add trust badges to your WooCommerce checkout, you can do it with Flux Checkout for WooCommerce. 

This is a WooCommerce plugin designed to help you create a fast, modern, and seamless checkout experience for your customers. This plugin can transform the default clunky WordPress checkout into a streamlined multi-step checkout and prevent abandoned carts from piling up. 

It does everything possible to make your checkout as simple as it can be, including:

• Reducing the number of unnecessary additional fields, for instance, separate street number and company checkout fields. 
• Removing headers, footers, sidebars, and other content that could distract customers. 
• Auto-filling address fields for customers. Once a customer starts typing, it will generate suggestions for the closest matches. 

This way, customers can focus on one thing only – completing the checkout. 

A simple and lightning-fast checkout aside, Flux also allows you to add trust seals to convince potential customers to complete a purchase. 

Use Flux Checkout’s Checkout Elements to add trust seals to your checkout

Flux has a set of versatile elements that you can use to create testimonials, FAQs, and, of course, trust badges. These elements are blocks or designs you can create and showcase anywhere on your Flux Checkout page. 

You don’t have to start creating trust badges from scratch. For the best experience, Flux provides you with 5+ pre-built templates including payment icons, free shipping, and customer review badges. 

You can customize these badges using the WordPress block editor and choose where to display them. No knowledge of HTML or coding is needed. You can also choose to display these badges under specific conditions. 

For instance, avoid showing the free shipping badge when customers are logged in as guests. Flux makes the entire process simple, and you can have your badges up and running in minutes. 

Apart from creating and displaying trust seals, you can also do the following with Flux Checkout. 

Improve your checkout design

Flux Checkout provides you with optimized checkout-style templates that you can import and customize to blend seamlessly with your store. You can select between a modern or classic design in a single click. 

Create a customizable order completion page to inspire customer loyalty

Your WooCommerce order confirmation page can do so much more than simply thanking customers for their purchases.

Flux Checkout allows you to customize this page and add useful content such as:

• A video from the CEO or a behind-the-scenes video of how the products are made. 
• A coupon on their next purchase. 
• Links to social media accounts and community forums. 

This type of content encourages customers to keep engaging with your business and be loyal to your brand. 

Now we know what Flux Checkout is and what it can do, it’s time to use it to use it to create and display trust badges in your WooCommerce checkout. 

How to use Flux Checkout to add trust badges to the checkout

First, purchase Flux Checkout for WooCommerce from the Iconic store: iconicwp.com/flux-checkout.

Then follow these simple steps to install it in your WordPress site:

1. From your WordPress dashboard, go to Plugins > Add New. 
2. Click on Upload Plugin and upload the Flux Checkout extension you downloaded. 
3. Click Install Now and Activate once the installation is complete. 
4. Upload your license key to verify your purchase. 

Now, you’re ready to create your trust badges. 

Before you create your trust badges, ask yourself these questions: Could this be a selling point for my brand? Will this impress my customers or make them more confident enough to buy?

This will help you decide which badges to create. After that, you can proceed to create them with Flux Checkout. 

Step 1: Create your trust badges

With Flux Checkout, you can create a trust badge as a checkout element by following these steps:

1. Log into your WordPress dashboard and go to Flux Checkout > Elements. 
2. Next, click the Add New Element button at the top. This will send you to the WordPress Block Editor where you can design your trust seal. 

You can choose to create it from scratch using the Block Editor like you would for any element on a page. Or select a pre-built trust seal (customer review/testimonial, payments, etc.) and customize it to suit you.

3. To find the pre-built badges, click on the Plus (+) icon to add a new element. 
4. Click on the Patterns tab in the popup on your left. You’ll find a list of these pre-built badges. Click on any pattern to import it onto your page. 
5. Alternatively, when creating a fresh document, you can just click the Add your first pattern button. 

Great! Now you’re ready to choose where the badge will be displayed on the checkout page. 

Step 2: Decide where they’ll sit on the checkout page

This is a simple one-step process. Scroll down to the Position section on the Flux Checkout Elements page.

Here’s where you’ll pick your trust seal’s position. You can pick from several different positions, including the checkout header, footer, before or after all fields, and so on. The choice is yours. 

After that, you’ll want to disable or enable conditional display and set up the rules that govern conditional display. 

Step 3: Decide if you want your trust seals to be conditional or not

If you want the trust badges to display only under certain conditions, you’ll need to enable the conditional display option.

While you’re on the Flux Checkout Elements page, here’s what you need to do:

1. Scroll to the Enable Conditional Display option and click the toggle switch to activate this option. 
2. Below this, you’ll see the All rules must match section. Click on this toggle switch if you only want the trust seal to display when all the conditions you set are true. Otherwise, you can leave it at No.
3. Just after this, you’ll see the Conditional Display Rules section. This is where you create specific rules to determine when the trust seal will be visible to customers.

To add a rule:

• First, select whether to Show or Hide your trust badge from the first dropdown. 
• Use the 3 dropdowns in the next row to craft your first rule. For instance, choose a condition from the first, an operator in the second, and a value that must be matched. It might look something like this: User Role (condition) is/is not (operator) Guest (value). 

This rule, for instance, will show a trust badge if customers are logged in as guests. 

4. If you want to add more conditions, click Add Rule. 

Step 4: Test and view your trust badges

After adding your rules, click on Publish or Save to update your progress on the front end of your website. Remember to test your checkout page after setting up the elements to ensure everything displays as expected.

You can explore your checkout page under different conditions to see if the trust badges show up under the conditions you’ve set. 

Other places to add trust seals on your ecommerce website

The checkout is the most beneficial part of your ecommerce store to add trust badges. However, other places throughout your store would also benefit from these seals.

Here are some of the areas in your ecommerce site where trust badges can have a great impact. 

1. The homepage or landing page

First impressions matter, and potential customers will judge your website after simply glancing at it.

📈 Studies show that users take about 50 milliseconds to form an opinion about your website. Because of this, you want to show your best look. 

Adding trust badges to your homepage makes it look more professional and reliable to potential customers. Imagine a new customer visiting your site and seeing an SSL badge, a BBB Accredited Business logo, and a high customer rating score from Trust Pilot. 

They are more likely to trust your business right off the bat compared to another business owner who lacks these seals. These badges communicate your commitment to security, good business practices, and customer service. The three main things customers look for from their sellers. 

2. Individual product pages

Customers visit product pages to learn more about the products they’re interested in and decide whether to buy them. By displaying trust seals on these pages, you can give them a gentle nudge toward this decision. 

Here you can include policy badges like ‘30-Day Money-Back Guarantee’ or ‘Free 6-Months Warranty’. Place them right below the “Add to Cart” button, where they are easily visible. 

These badges will boost your customers’ confidence in their purchases. They show that you believe in your products and assure them of their quality. 

3. Your ecommerce site footer

Trust badges in your ecommerce site footer might seem like a small detail, but they can have a huge impact. The footer is a common location for displaying trust badges because it doesn’t get in the way of customers’ ecommerce journey. 

It can be a great option if you want users to see the trust seal without taking their attention away from other elements of your site’s pages. It passively reassures them of your business’s credibility. 

Your site’s footer is present throughout your website. If you already have trust badges on your homepage and product pages, footer trust badges can solidify that positive impression.

Here, you can add different types of trust badges, including security badges (Norton Secured Seal) and policy-specific badges. You can also add industry-specific badges, for example, PCI DSS Compliance for businesses dealing with credit card information. 

4. Your about page

When customers visit this page, they want to learn more about your business. Why not take this opportunity to show them how trustworthy your business is? You can make use of the available white space on this page to display your trust badges. 

The best part is that you’re free to display any badge you want. From SSL certificates from Norton and McAfee, customer ratings from Google or Yelp, and third-party endorsements, to industry association badges. Also, if you’ve won some industry-related awards, for instance, Cloud Fest (for cloud practitioner companies), this is a great place to showcase them.

Customers visit these pages to verify if your business is legitimate and credible. Trust seals on your About page might just give them the assurance they need to purchase from your ecommerce store comfortably. 

Add trust badges to your ecommerce site today

Trust seals on your ecommerce website convince potential customers that buying from you is a good, safe decision. They help to address customer concerns about site security, payment processing, and the reliability of your ecommerce business, making them more confident about working with your brand. 

With the help of the Flux Checkout for WooCommerce plugin, you can easily add these trust badges where it matters most – your checkout. You’ll be able to give first-time customers and repeat buyers the assurance they need to make a purchase. Use Flux Checkout to add trust badges to your WooCommerce checkout, and watch your sales go up!