I’m sure you know the feeling, you’ve worked hard to increase visitors to your online shop, and still, you’re not seeing the sales you know your store deserves. People are abandoning their carts left, right and centre.
Sometimes, customers may choose not to purchase an item they’ve added to their cart. They may also see something they like but are not yet ready to buy. When this happens, potential customers can leave your site and potentially never return.
Why You Should Add Wishlists to Your WooCommerce Store
Let’s reduce the odds of this happening. By adding wishlists to your WooCommerce store you can allow customers to save items for a later date.
Not convinced? Here are a few other reasons why a wishlist could benefit your online store:
Promotes sharing with friends and family
Creates a connection to your site for ‘special occasions’ like weddings, birthdays or Christmas
You retain leads – your wishlist user will provide you with their email address which as a result can be used for email campaigns
The wishlist will help you gauge the popularity of your store items
So, you’re convinced. Adding wishlists to your WooCommerce store will definitely benefit you and your customers.
In the rest of this article, we’ll break it down for you. How to install an easy to use wishlists plugin for WooCommerce and how to change the settings so that it works perfectly for you and your customers.
How to Set up Wishlists for Your WooCommerce Store (in just 5 Steps)
To keep things simple, we’ve broken down the following instructions into 5 simple steps. To add your wishlist functionality, just follow along and you should be set up in no time.
First, navigate to Appearance > Menus within WordPress.
Ensure you’ve selected the correct menu from the drop-down at the top of the screen, then select your Wishlists page in the list on the left:
Click the Add to Menu button to include your Wishlists page in the main navigation menu, then select Save Menu.
You can also add a Find Wishlists link to your menu to help customers search for specific lists. Under Custom Links on the left side of the Menus area, type in your Wishlists page’s URL and add /find to the end. Then add some suitable link text – something straightforward such as Find Wishlists is good.
Click Add to Menu, then drag and drop the link to make it a sub-item of your Wishlists page, before finally selecting Save Menu.
Step 4: Customize Your Wishlist Buttons
Wishlists for WooCommerce makes it easy for your customers to add items to their wishlists directly from your product pages. In the Buttons tab of your wishlist settings screen, you can add and choose the placement for Add to Wishlist buttons.
Here you can also determine how the buttons look by adjusting the button style settings. These enable you to specify if you want to provide a button or a link, and what icons you want to use on your buttons.
This ensures your buttons blend seamlessly with the rest of your site, and are clearly recognizable to your customers.
Step 5: Manage Your Customers’ Wishlists
Your customers can now create wishlists on your WooCommerce site! All that’s left is for you to manage their wishlists and collect data for your marketing campaigns.
You can see all your customers’ lists by navigating to Wishlists > All Wishlists within WordPress.
Here you’ll see your customers’ wishlist titles, the number of items in each list, and privacy settings. You can search through the lists to gather information on how your customers are using them, then put the information to good use in your next campaign.
That’s it, you now have easy to use, loyalty-creating, conversion-increasing wishlists added to your site. All that’s left to do now is tell your customers.
Have questions about wishlists? Leave them in the comments section below.